Is the low-cost ticket search a traffic ＂fishing＂?
Where is the international ticket product manager Zhang Yang said, where to search all the routes on the route, whether domestic or overseas, all from GDS. The only way to set the price of a ticket is for the airline. Where is the data received from the airline or GDS (Global Distribution System), as shown on the platform, there is no fictitious price behavior.
A travel agency official also told the Beiqing News reporter that if the OTA deliberately attracts passengers at a low price on the search page, but shows a high price in the payment link, this approach may increase the customer click rate in the short term, but may not increase the transaction volume. There is no practical value for OTA. And in the long run, the customer experience is very poor, which will result in the loss of customers, and it will not be worth the candle.
However, Li Guangze, deputy secretary-general of the Tourism Law Research Association of the Beijing Law Society, pointed out that the ticket information does not conform to the actual situation should be a small probability event. If it appears repeatedly, it will make people suspect that some agents on the platform are based on users. The amount of traffic is used for advertising operations, and user information is also accessed through user access for subsequent sales guidance.
"We have started the price monitoring and data verification mode. Once a user reports that the low-cost line cannot be successfully booked, we will monitor and verify it. If it is found that there is an agent 'phishing' behavior, it will be removed directly." Where is the relevant person in charge said. In addition, there are also many platforms that have changed the way of obtaining ticket data from agents in the past. Instead, they directly cooperate with multiple GDSs to verify the accuracy of quotes through multiple channels and reduce the defect of multi-step information transmission of agents. And set the limit rate and the rate limit for the agent, reducing the possibility of "fishing" at the agent level.\